{"id":17899,"date":"2026-09-06T00:54:06","date_gmt":"2026-09-05T20:54:06","guid":{"rendered":"http:\/\/coffeemoko.ge\/en\/freshly-roasted-coffee-tbilisi\/"},"modified":"2026-09-06T00:54:06","modified_gmt":"2026-09-05T20:54:06","slug":"freshly-roasted-coffee-tbilisi","status":"publish","type":"page","link":"https:\/\/coffeemoko.ge\/en\/freshly-roasted-coffee-tbilisi\/","title":{"rendered":"What Freshly Roasted Coffee Means, and Why It Matters"},"content":{"rendered":"\n

Coffee is a fresh product. Roasting turns green beans into the aromatic ones you know, and from that moment the flavour starts to fade. Here is what “freshly roasted” means in practice, and why we roast in Tbilisi instead of importing roasted coffee.<\/p>\n\n\n\n

What happens after roasting<\/h2>\n\n\n\n

Roasted beans release carbon dioxide for the first few days, then slowly lose their aromatic oils to the air. In the first two to four weeks the coffee is at its peak: the crema is thick, the aroma is strong and the taste is clean. After two or three months most of that is gone, even in a sealed bag. After six months the coffee is flat and slightly bitter, whatever the price on the label.<\/p>\n\n\n\n

Where supermarket coffee comes from<\/h2>\n\n\n\n

Most coffee sold in Georgian supermarkets is roasted abroad, shipped by sea, stored in a warehouse and then on a shelf. By the time it reaches your cup it is often four to twelve months old. The packaging is designed to hide this: the printed date is usually the best-before date, one or two years after roasting, not the roasting date itself.<\/p>\n\n\n\n

How we do it<\/h2>\n\n\n\n